If you’ve ever lost a deal because of bad connectivity—or worse, had to answer for someone else’s $69 internet—this one’s for you. In this episode of Channel Smart, Laura Steward sits down with Max Joseph, Manager of Partner Solutions at AT&T (and yes, neighborhood nerd and culinary content creator) to dig into why AT&T’s APEX program might just be the best-kept secret in the MSP playbook. We’re talking: Why 100% of your customers need internet (and how to own that part of the stack)W...
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If you’ve ever lost a deal because of bad connectivity—or worse, had to answer for someone else’s $69 internet—this one’s for you. In this episode of Channel Smart, Laura Steward sits down with Max Joseph, Manager of Partner Solutions at AT&T (and yes, neighborhood nerd and culinary content creator) to dig into why AT&T’s APEX program might just be the best-kept secret in the MSP playbook. We’re talking: Why 100% of your customers need internet (and how to own that part of the stack)W...
AI in the Fast Lane: Precision, Speed, and Smart Moves in the Cloud Channel
Channel Smart | Ecosystem Acceleration
31 minutes
7 months ago
AI in the Fast Lane: Precision, Speed, and Smart Moves in the Cloud Channel
In this power-packed episode, we connect with Clark Peterson—one of the most connected minds in cloud communications and Chairman of the Cloud Communication Alliance—to uncover how forward-looking vendors are putting channel-first thinking behind their AI strategies. From smarter partner targeting to AI-optimized go-to-market plays, this conversation delivers insights that help partners, resellers, and tech companies future-proof their positioning in an increasingly intelligent ecosystem. Cla...
Channel Smart | Ecosystem Acceleration
If you’ve ever lost a deal because of bad connectivity—or worse, had to answer for someone else’s $69 internet—this one’s for you. In this episode of Channel Smart, Laura Steward sits down with Max Joseph, Manager of Partner Solutions at AT&T (and yes, neighborhood nerd and culinary content creator) to dig into why AT&T’s APEX program might just be the best-kept secret in the MSP playbook. We’re talking: Why 100% of your customers need internet (and how to own that part of the stack)W...
