Episode 229 - Small Town Shop Challenges and Big City Solutions With Connor Tracy & Elijah McMillan

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Changing The Industry Podcast

David Roman & Lucas Underwood

293 episodes

5 days ago

This podcast is dedicated to changing the automotive industry for the better, one conversation at a time. Whether you're a technician, vendor, business owner, or car enthusiast, we hope to inspire you to improve for your customers, your careers, your businesses, and your families.

All content for Changing The Industry Podcast is the property of David Roman & Lucas Underwood and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Episode 229 - Small Town Shop Challenges and Big City Solutions With Connor Tracy & Elijah McMillan

Changing The Industry Podcast

1 hour 14 minutes

2 months ago

Episode 229 - Small Town Shop Challenges and Big City Solutions With Connor Tracy & Elijah McMillan

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If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out.

Click here to register: https://geni.us/PlanWithThePros

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In this episode, Lucas and David are joined by Connor Tracy and Elijah McMillan at VisionKC 2025. Elijah shares the unique challenges of operating an auto repair shop in a rural community with just 2,500 households and discusses his considerations for relocating to a larger market. Connor and the hosts discuss the common pitfalls shop owners face when expanding or acquiring existing businesses, emphasizing the importance of due diligence and understanding capital outlays. The group also explores evolving marketing strategies and the growing role of technology—like AI-driven analytics—in helping shops attract and retain customers.

00:00 Potential Shop Relocation Doubtful

05:57 Financial Consultant Exposes Shop Fraud

15:00 "Rejected Skullet Idea"

18:34 From Hobby to Profession

23:02 "Unexpected Walgreens Encounter"

28:12 Houston Hip Hop: Lean Culture

35:34 Faulty Fuel System Issues

43:30 Shop Relocation Strategy

45:12 Christmas Tree Fleet Operations

49:32 AI Call Conversion Analysis

57:18 Optimizing Appointment Attendance Revenue

01:01:32 Tool Effectively Analyzes Customer Feedback

01:06:18 Trampoline Park Conference Blunder