When you ask a question sometimes you have to be ready for scary answers.

What I got back from ChatGPT when i asked mine, was not unsurprising, but i think it should be scary for people regardless.

But the answer only leads to more questions. What should the men's game do? Where should a new regulator focus? Is preserving the status quo the right thing to do? In a world where Football is like a religion how do we make sure football leagues and clubs are able to show both ambition and be sustainable for the future.

The answers may not be what some people want to hear but may be what they need to listen to.

#sportsbiz #finance #football #sustainable