Episode 46 - Strap In for an F1 Season like no other

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Changing the Game, Innovation in Sport

Michael Broughton

52 episodes

6 days ago

A senior sports business exec straddling the world of investment and sports / entertainment giving thoughts on looking for the next step forward. It might be tech it might be about perception but it’s always about seeing how the world is changing and adjusting to the times.

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Episode 46 - Strap In for an F1 Season like no other

Changing the Game, Innovation in Sport

3 minutes 2 seconds

7 months ago

Episode 46 - Strap In for an F1 Season like no other

I've not been this excited about an F1 season for a while.

Having led efforts to invest in the space since 2020 I have become reengaged with the sport after a decade of focusing elsewhere.

As a fan and someone who watches the commercial paradigm equally closely I think this year is super exciting for everyone.

2025 is the end of the current tech cycle and teams will be closer to each other than ever before, new line-ups, stories and subtext, another year of boom in the US with 3 races and Drive to Survive and the excitement of Cadillac joining is all a sign of excitement.

Belt up, set the alarm clock and off we go.