In this SGS Live Replay, Emilie Viengchaleune and Darajit Daud discuss how effective communication and storytelling are transforming Health, Safety, and Environment (HSE) practices. They share insights from SGS’s Safety Month campaign, exploring how strategic messaging fosters a culture of safety, compliance, and awareness globally. With their extensive expertise, they provide practical tips to enhance safety initiatives across regions.

(00:00:44)- Expert guests introduction.

(00:03:46)- How has this annual campaign evolved since it was introduced.

(00:07:10)- What purpose does Safety Month serve for the organization? And what is NOT what it’s about?

(00:09:10)- What does Safety Month mean for an employee at SGS and how does Emilie’s role as a comms manager play a part in this program?

(00:10:41)- If Communications is not often seen as a traditional element of H&S, how does SGS successfully integrate this in matters of people and workers’ safety?

(00:13:18)- Inspirations and direct influences to establish a well-rounded program like Safety Month.

(00:15:06)- Poll question.

(00:19:00)- How personal stories and accounts of survival, human interests played a part in the way Safety Month has matured through the years.

(00:21:49)- Personal stories related to this year’s theme WalkAware: Your Steps Matter.

(00:30:40)- Unexpected things or moments during these Safety Month celebrations.

(00:32:25)- The hardest part in getting an authentic messaging about safety spread across an intended audience.

(00:34:29)- What is one benefit of using this storytelling strategy?

(00:36:46)- What else can be done to make the Safety Month even more impactful?

(00:37:52)- What companies can do right now if they want to utilize a storytelling strategy in their own company.