The Business of Polling with Sir John Curtice
Polling shapes political strategy, fuels media headlines, and influences public perception—but how does it actually work? And how did polls do during 2024, the so-called Super Year of elections.
You've seen him on the BBC during UK General elections. Now you can join a session with Sir John Curtice, the UK’s most trusted polling expert, as we dive deep into:
🔹 What makes a high-quality poll vs. one you shouldn’t trust
🔹 How polls balance speed and accuracy—especially in high-stakes elections
🔹 Do polls predict elections, or actually influence them?
🔹 The biggest mistakes journalists make when reporting poll data
🔹 How AI could transform the future of polling
All content for Changing Careers with Conrad Chua is the property of The Executive Director of the Cambridge MBA and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Business of Polling with Sir John Curtice
Polling shapes political strategy, fuels media headlines, and influences public perception—but how does it actually work? And how did polls do during 2024, the so-called Super Year of elections.
You've seen him on the BBC during UK General elections. Now you can join a session with Sir John Curtice, the UK’s most trusted polling expert, as we dive deep into:
🔹 What makes a high-quality poll vs. one you shouldn’t trust
🔹 How polls balance speed and accuracy—especially in high-stakes elections
🔹 Do polls predict elections, or actually influence them?
🔹 The biggest mistakes journalists make when reporting poll data
🔹 How AI could transform the future of polling
Diving Deep into the Future of E-Commerce 🚀
📦 How are innovative models like Temu reshaping shopping globally?
Join us for an enlightening live session with Somesh Dwivedi, Global e-Commerce Director at Essity, as we explore new e-commerce strategies and what they mean for businesses and consumers alike. In this episode, you’ll gain insights into:
1. Innovative Business Models: Understand the mechanics behind models like Temu.
2. Marketing and Customer Experience: How are e-commerce platforms optimizing marketing spend. How do e-commerce companies handle the ballooning costs of returns?
3. Competitive Dynamics: A deep dive into the strategic differences between Shopify and Amazon, and the broader implications for global e-commerce players.
4. Role of AI in e-commerce
Whether you’re a business owner, a marketer, or simply curious about the future of shopping, this discussion will arm you with the knowledge to navigate the evolving landscape of e-commerce.
Changing Careers with Conrad Chua
The Business of Polling with Sir John Curtice
Polling shapes political strategy, fuels media headlines, and influences public perception—but how does it actually work? And how did polls do during 2024, the so-called Super Year of elections.
You've seen him on the BBC during UK General elections. Now you can join a session with Sir John Curtice, the UK’s most trusted polling expert, as we dive deep into:
🔹 What makes a high-quality poll vs. one you shouldn’t trust
🔹 How polls balance speed and accuracy—especially in high-stakes elections
🔹 Do polls predict elections, or actually influence them?
🔹 The biggest mistakes journalists make when reporting poll data
🔹 How AI could transform the future of polling
