The Business of Polling with Sir John Curtice
Polling shapes political strategy, fuels media headlines, and influences public perception—but how does it actually work? And how did polls do during 2024, the so-called Super Year of elections.
You've seen him on the BBC during UK General elections. Now you can join a session with Sir John Curtice, the UK’s most trusted polling expert, as we dive deep into:
🔹 What makes a high-quality poll vs. one you shouldn’t trust
🔹 How polls balance speed and accuracy—especially in high-stakes elections
🔹 Do polls predict elections, or actually influence them?
🔹 The biggest mistakes journalists make when reporting poll data
🔹 How AI could transform the future of polling
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The Business of Polling with Sir John Curtice
Polling shapes political strategy, fuels media headlines, and influences public perception—but how does it actually work? And how did polls do during 2024, the so-called Super Year of elections.
You've seen him on the BBC during UK General elections. Now you can join a session with Sir John Curtice, the UK’s most trusted polling expert, as we dive deep into:
🔹 What makes a high-quality poll vs. one you shouldn’t trust
🔹 How polls balance speed and accuracy—especially in high-stakes elections
🔹 Do polls predict elections, or actually influence them?
🔹 The biggest mistakes journalists make when reporting poll data
🔹 How AI could transform the future of polling
Businesses have been implementing analytical AI models for nearly a decade.
But few were ready for the advent of generative AI’s ability to conquer the creative activities long thought to be “quintessentially human.” GenAI holds the promise of automating entirely new domains of human activity—and it also evolves faster than prior technologies. In this AI revolution, where there is no “end state,” a company’s competitive advantage hinges on the rate of learning. Those able to learn fastest will not only reap the benefits of the today’s GenAI applications; they will also be poised to exploit the next wave of technological possibilities ahead of the competition.
Francois Candelon, Managing Director and Senior Partner of BCG, has worked with senior leaders and boardrooms about digital transformation and will talk about how companies are approaching AI.
This session is part of an AI Conference organised by CJBS MBA students.
Changing Careers with Conrad Chua
The Business of Polling with Sir John Curtice
Polling shapes political strategy, fuels media headlines, and influences public perception—but how does it actually work? And how did polls do during 2024, the so-called Super Year of elections.
You've seen him on the BBC during UK General elections. Now you can join a session with Sir John Curtice, the UK’s most trusted polling expert, as we dive deep into:
🔹 What makes a high-quality poll vs. one you shouldn’t trust
🔹 How polls balance speed and accuracy—especially in high-stakes elections
🔹 Do polls predict elections, or actually influence them?
🔹 The biggest mistakes journalists make when reporting poll data
🔹 How AI could transform the future of polling
