The Business of Polling with Sir John Curtice
Polling shapes political strategy, fuels media headlines, and influences public perception—but how does it actually work? And how did polls do during 2024, the so-called Super Year of elections.
You've seen him on the BBC during UK General elections. Now you can join a session with Sir John Curtice, the UK’s most trusted polling expert, as we dive deep into:
🔹 What makes a high-quality poll vs. one you shouldn’t trust
🔹 How polls balance speed and accuracy—especially in high-stakes elections
🔹 Do polls predict elections, or actually influence them?
🔹 The biggest mistakes journalists make when reporting poll data
🔹 How AI could transform the future of polling
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The Business of Polling with Sir John Curtice
Polling shapes political strategy, fuels media headlines, and influences public perception—but how does it actually work? And how did polls do during 2024, the so-called Super Year of elections.
You've seen him on the BBC during UK General elections. Now you can join a session with Sir John Curtice, the UK’s most trusted polling expert, as we dive deep into:
🔹 What makes a high-quality poll vs. one you shouldn’t trust
🔹 How polls balance speed and accuracy—especially in high-stakes elections
🔹 Do polls predict elections, or actually influence them?
🔹 The biggest mistakes journalists make when reporting poll data
🔹 How AI could transform the future of polling
2024 Predictions - what does the year ahead hold for us all?
Changing Careers with Conrad Chua
45 minutes 2 seconds
1 year ago
2024 Predictions - what does the year ahead hold for us all?
Do you see 2024 as a year of uncertainty or opportunity? We already know that some events from 2023 will continue to have an impact while there are other events that are scheduled to happen. How will the following play out in 2024?
Elections and Economics: With the US and UK gearing up for their elections, what impact will they have on the global economic landscape?
Geopolitical Tensions and Global Business Impact: What will the economic impact be from the ongoing war in Ukraine, the conflict in Gaza, and will tensions between China and the US flare up during the US elections? How do these conflicts affect global supply chains, energy markets, and international trade relations?
Macro-Economic Factors: From inflation trends to employment rates, understand the macro-economic indicators that will shape business strategies in 2024.
Big Tech and Anti-Trust Action: Regulators have big tech in their cross-hairs. What is the impact of anti-trust actions?
AI Adoption and Business Strategy: How will AI adoption transform business models in 2024?
Join CJBS faculty Michael Kitson and Hamza Mudassir as they present their predictions for 2024.
Changing Careers with Conrad Chua
The Business of Polling with Sir John Curtice
Polling shapes political strategy, fuels media headlines, and influences public perception—but how does it actually work? And how did polls do during 2024, the so-called Super Year of elections.
You've seen him on the BBC during UK General elections. Now you can join a session with Sir John Curtice, the UK’s most trusted polling expert, as we dive deep into:
🔹 What makes a high-quality poll vs. one you shouldn’t trust
🔹 How polls balance speed and accuracy—especially in high-stakes elections
🔹 Do polls predict elections, or actually influence them?
🔹 The biggest mistakes journalists make when reporting poll data
🔹 How AI could transform the future of polling
