The Champions of Growth Podcast explores the various aspects of the ANA Growth Agenda with the goal of assisting CMOs and brand managers to create a stronger, more sustainable economic future for their companies and the audiences they serve.
Hosted by Matthew Schwartz, senior manager of editorial and content development at the ANA, the podcast focuses on the ANA 12-point Growth Agenda — ranging from Brand Innovation to Diversity, Equity and Inclusion — and features in-depth discussion with marketing industry leaders from both the brand and agency sides of the business.
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The Champions of Growth Podcast explores the various aspects of the ANA Growth Agenda with the goal of assisting CMOs and brand managers to create a stronger, more sustainable economic future for their companies and the audiences they serve.
Hosted by Matthew Schwartz, senior manager of editorial and content development at the ANA, the podcast focuses on the ANA 12-point Growth Agenda — ranging from Brand Innovation to Diversity, Equity and Inclusion — and features in-depth discussion with marketing industry leaders from both the brand and agency sides of the business.
Marketers Need a Sharper Antenna for Programmatic Advertising
Champions of Growth Podcast
22 minutes 24 seconds
1 year ago
Marketers Need a Sharper Antenna for Programmatic Advertising
Bill Duggan, group EVP at the ANA, joins host Matthew Schwartz to discuss the results of the “ANA Programmatic Media Supply Chain Transparency Study.” The report (https://www.ana.net/content/show/id/83522), which was released in December 2023, shows that marketers incur an awful lot of waste in programmatic ad buying, and could save $22 billion in efficiency gains. Indeed, just 36 percent of every dollar invested by an advertiser that enters a DSP (digital signal processing) effectively reaches the targeted consumer. Duggan offers several tips to help marketers optimize their investments in programmatic media and provides the key questions that marketers need to ask sellers, so they don’t get burned.
Champions of Growth Podcast
The Champions of Growth Podcast explores the various aspects of the ANA Growth Agenda with the goal of assisting CMOs and brand managers to create a stronger, more sustainable economic future for their companies and the audiences they serve.
Hosted by Matthew Schwartz, senior manager of editorial and content development at the ANA, the podcast focuses on the ANA 12-point Growth Agenda — ranging from Brand Innovation to Diversity, Equity and Inclusion — and features in-depth discussion with marketing industry leaders from both the brand and agency sides of the business.
