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Champions of Growth Podcast
Association of National Advertisers
81 episodes
5 months ago
The Champions of Growth Podcast explores the various aspects of the ANA Growth Agenda with the goal of assisting CMOs and brand managers to create a stronger, more sustainable economic future for their companies and the audiences they serve. Hosted by Matthew Schwartz, senior manager of editorial and content development at the ANA, the podcast focuses on the ANA 12-point Growth Agenda — ranging from Brand Innovation to Diversity, Equity and Inclusion — and features in-depth discussion with marketing industry leaders from both the brand and agency sides of the business.
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Marketing
Business
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All content for Champions of Growth Podcast is the property of Association of National Advertisers and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Champions of Growth Podcast explores the various aspects of the ANA Growth Agenda with the goal of assisting CMOs and brand managers to create a stronger, more sustainable economic future for their companies and the audiences they serve. Hosted by Matthew Schwartz, senior manager of editorial and content development at the ANA, the podcast focuses on the ANA 12-point Growth Agenda — ranging from Brand Innovation to Diversity, Equity and Inclusion — and features in-depth discussion with marketing industry leaders from both the brand and agency sides of the business.
Show more...
Marketing
Business
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How Marketers Tap into the Cultural Zeitgeist
Champions of Growth Podcast
17 minutes 38 seconds
1 year ago
How Marketers Tap into the Cultural Zeitgeist
JuHee Kim, president of ad agency MuteSix, joins host Matthew Schwartz to discuss some of the key questions marketers need to ask when they want to align their brand with a cultural moment (or movement) and why serendipity may play a bigger part in such activations than brand managers appreciate.
Champions of Growth Podcast
The Champions of Growth Podcast explores the various aspects of the ANA Growth Agenda with the goal of assisting CMOs and brand managers to create a stronger, more sustainable economic future for their companies and the audiences they serve. Hosted by Matthew Schwartz, senior manager of editorial and content development at the ANA, the podcast focuses on the ANA 12-point Growth Agenda — ranging from Brand Innovation to Diversity, Equity and Inclusion — and features in-depth discussion with marketing industry leaders from both the brand and agency sides of the business.