The Champions of Growth Podcast explores the various aspects of the ANA Growth Agenda with the goal of assisting CMOs and brand managers to create a stronger, more sustainable economic future for their companies and the audiences they serve.
Hosted by Matthew Schwartz, senior manager of editorial and content development at the ANA, the podcast focuses on the ANA 12-point Growth Agenda — ranging from Brand Innovation to Diversity, Equity and Inclusion — and features in-depth discussion with marketing industry leaders from both the brand and agency sides of the business.
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The Champions of Growth Podcast explores the various aspects of the ANA Growth Agenda with the goal of assisting CMOs and brand managers to create a stronger, more sustainable economic future for their companies and the audiences they serve.
Hosted by Matthew Schwartz, senior manager of editorial and content development at the ANA, the podcast focuses on the ANA 12-point Growth Agenda — ranging from Brand Innovation to Diversity, Equity and Inclusion — and features in-depth discussion with marketing industry leaders from both the brand and agency sides of the business.
How Marketers Boost Engagement with Hispanic Consumers
Champions of Growth Podcast
21 minutes 6 seconds
11 months ago
How Marketers Boost Engagement with Hispanic Consumers
Jose Villa, president of marketing agency Sensis, joins host Matthew Schwartz to discuss how marketers increase their appeal with the Hispanic market, the fastest growing contributor to the U.S. economy. Villa, whose worked with such clients as Anthem, One West Bank, and Cal State LA, says that brands that are eager to boost engagement with Hispanics must deploy an integrated marketing strategy that blends social media, paid media, and earned media. Perhaps most important for brand managers to realize is that the Hispanic market is not a monolith, but a community rich in diversity.
Champions of Growth Podcast
The Champions of Growth Podcast explores the various aspects of the ANA Growth Agenda with the goal of assisting CMOs and brand managers to create a stronger, more sustainable economic future for their companies and the audiences they serve.
Hosted by Matthew Schwartz, senior manager of editorial and content development at the ANA, the podcast focuses on the ANA 12-point Growth Agenda — ranging from Brand Innovation to Diversity, Equity and Inclusion — and features in-depth discussion with marketing industry leaders from both the brand and agency sides of the business.
