The Champions of Growth Podcast explores the various aspects of the ANA Growth Agenda with the goal of assisting CMOs and brand managers to create a stronger, more sustainable economic future for their companies and the audiences they serve.
Hosted by Matthew Schwartz, senior manager of editorial and content development at the ANA, the podcast focuses on the ANA 12-point Growth Agenda — ranging from Brand Innovation to Diversity, Equity and Inclusion — and features in-depth discussion with marketing industry leaders from both the brand and agency sides of the business.
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The Champions of Growth Podcast explores the various aspects of the ANA Growth Agenda with the goal of assisting CMOs and brand managers to create a stronger, more sustainable economic future for their companies and the audiences they serve.
Hosted by Matthew Schwartz, senior manager of editorial and content development at the ANA, the podcast focuses on the ANA 12-point Growth Agenda — ranging from Brand Innovation to Diversity, Equity and Inclusion — and features in-depth discussion with marketing industry leaders from both the brand and agency sides of the business.
Can Marketers Keep up With Changes in Ad Creative?
Champions of Growth Podcast
22 minutes 44 seconds
1 year ago
Can Marketers Keep up With Changes in Ad Creative?
With consumers tuning out pretty much anything that interrupts their media flow, it’s getting harder and harder for brands to break through the noise. When it comes to the creative side, marketers must be a lot more supple and, perhaps more important, media agnostic. Kara Buckner, president and chief strategy officer at Fallon, joins host Matthew Schwartz to discuss how marketers are changing their approach to whipping up what they hope will be ad creative that truly resonate with their audiences and will get people talking.
Champions of Growth Podcast
The Champions of Growth Podcast explores the various aspects of the ANA Growth Agenda with the goal of assisting CMOs and brand managers to create a stronger, more sustainable economic future for their companies and the audiences they serve.
Hosted by Matthew Schwartz, senior manager of editorial and content development at the ANA, the podcast focuses on the ANA 12-point Growth Agenda — ranging from Brand Innovation to Diversity, Equity and Inclusion — and features in-depth discussion with marketing industry leaders from both the brand and agency sides of the business.
