Building off Adweek’s Most Powerful Women in Sports awards franchise, this weekly podcast series is back for Season 3 with a fresh identity. Champions of Change spotlights the women and non-binary people making a difference in the sports world, both on and off the field. Hosted by senior TV reporter Mollie Cahillane, listeners will learn how athletes, marketers, creators, executives, and more are breaking down barriers and changing the game forever.
Hosted on Acast. See acast.com/privacy for more information.
Building off Adweek’s Most Powerful Women in Sports awards franchise, this weekly podcast series is back for Season 3 with a fresh identity. Champions of Change spotlights the women and non-binary people making a difference in the sports world, both on and off the field. Hosted by senior TV reporter Mollie Cahillane, listeners will learn how athletes, marketers, creators, executives, and more are breaking down barriers and changing the game forever.
Hosted on Acast. See acast.com/privacy for more information.
The FIFA brand is strong, but the EA Sports brand may be stronger.
Andrea Hopelain, svp of brand for EA Sports, joined Champions of Change to explain how she’s overseeing the rebrand of the iconic FIFA video game franchise into EA Sports FC, arriving in 2024, following a record-breaking FIFA ’23 launch.
Hopelain also dives into how EA Sports is integrating female athletes into historically male video games, and how the company can market to women to grow the company’s fanbase.
Plus, learn about Hopelain’s favorite games, and how her skills as a former competitive soccer player have changed her career trajectory.
Stream the new episode below, listen and subscribe on Apple podcasts or find it on Spotify.
Hosted on Acast. See acast.com/privacy for more information.