Building off Adweek’s Most Powerful Women in Sports awards franchise, this weekly podcast series is back for Season 3 with a fresh identity. Champions of Change spotlights the women and non-binary people making a difference in the sports world, both on and off the field. Hosted by senior TV reporter Mollie Cahillane, listeners will learn how athletes, marketers, creators, executives, and more are breaking down barriers and changing the game forever.
Hosted on Acast. See acast.com/privacy for more information.
Building off Adweek’s Most Powerful Women in Sports awards franchise, this weekly podcast series is back for Season 3 with a fresh identity. Champions of Change spotlights the women and non-binary people making a difference in the sports world, both on and off the field. Hosted by senior TV reporter Mollie Cahillane, listeners will learn how athletes, marketers, creators, executives, and more are breaking down barriers and changing the game forever.
Hosted on Acast. See acast.com/privacy for more information.
Julie Haddon joined the National Women’s Soccer League from the NFL as the league experienced turmoil, investigations into systemic abuse and a rapid departure of executives.
Enter Haddon, the NWSL’s first chief marketer, who quickly got to work. She’s launched the group’s largest brand campaign to date, partnered with players and teams to as the league experiences rapid expansion and is showing the U.S. that the best players in world play here.
On this episode of Champions of Change, learn how Haddon leveraged her experience from early days at Twitter and DreamWorks to the NFL, to her time as a softball player at Indiana University to help make the NWSL into a powerhouse.
Follow Mollie on Twitter: @MollieCahillane
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Hosted on Acast. See acast.com/privacy for more information.