Henry Innis - MMM & The Mutintex Growth Story

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Champagne Strategy

Hybrency

104 episodes

2 days ago

Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech & Champagne. Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most aren't famous but there's zero commercial agenda here, so heeding their wisdom is priceless. Listen to an episode if you dare, but you've been warned. There's no going back. Keep taking your blue pills - or press play

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Management

Business

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Henry Innis - MMM & The Mutintex Growth Story - S5 Ep14

Champagne Strategy

47 minutes 26 seconds

7 months ago

Henry Innis - MMM & The Mutintex Growth Story - S5 Ep14

Brain Hurt Scale = 7/10. Henry Innis, founder of MMM platform Mutinex has caused a stir in APAC and more recently overseas. But with media headlines aside, what was the real growth story behind their success? What are the dynamics of the MMM industry and as we both peer into the future of AI, measurement and marketing in general - how should we be preparing for the future? Full episode Season 5, Episode 14 of the Champagne Strategy Show.This could be a bit businessey/technical for non-business owners and those who aren't involved in product or business models, but all the same it should be an interesting north star episode that reveals where we're all heading in the future regardless.