The Challenging Sales! Podcast is a space where we talk with other founders like yourself about what worked, what didn’t, and what challenges they foresee in the ever-changing world of B2B sales.
This is an honest, founder-to-founder conversation. The kind that happens when peers gather around a table to talk about what truly matters. No scripts. No gurus. Just real experiences, lessons learned, and beliefs challenged.
Hosted by LeO Requena, Challenging Sales! explores the emotional and tactical sides of selling through authentic stories, tested insights, and moments of self-reflection.
Hosted on Acast. See acast.com/privacy for more information.
The Challenging Sales! Podcast is a space where we talk with other founders like yourself about what worked, what didn’t, and what challenges they foresee in the ever-changing world of B2B sales.
This is an honest, founder-to-founder conversation. The kind that happens when peers gather around a table to talk about what truly matters. No scripts. No gurus. Just real experiences, lessons learned, and beliefs challenged.
Hosted by LeO Requena, Challenging Sales! explores the emotional and tactical sides of selling through authentic stories, tested insights, and moments of self-reflection.
Hosted on Acast. See acast.com/privacy for more information.

In this episode of Challenging Sales!, host LeO Requena sits down with Juan Miguel Román Roig, COO of tuGerente, to explore how belief, boundaries, and balance shape B2B sales.
From learning who not to sell to, to mastering follow-ups in Mexico, Juan Miguel shares how tuGerente grew from Bolivia to Peru and Mexico by refining its ideal client profile and focusing on data-driven decisions. He explains how the SPIN Selling framework helped them ask better questions and stop assuming what clients really need.
You’ll learn why saying no can accelerate growth, how to run consultative sales calls that build trust, and what
works when selling in competitive markets like Mexico. Juan Miguel also shares how he handles burnout and keeps clarity through sports, discipline, and self-awareness.
Listen if you want to:
Host: LeO Requena
Guest: Juan Miguel Román Roig, CCO of tuGerente
Hosted on Acast. See acast.com/privacy for more information.