In this solo episode, Beka Shea shares the seven most important truths she wishes every CEO and leader knew about behavioral analytics. Drawing from over a decade of experience as both a client and consultant, Beka explains how behavioral science unlocks what motivates people, how leaders can avoid common mistakes, and why people strategy can never be delegated—it’s the CEO’s job.
From understanding the science behind assessments to navigating opposites on your team, Beka outlines how to turn data into better leadership decisions. She breaks down how CEOs can use tools like Culture Index and frameworks like EOS® to align vision, people, and processes for sustainable growth.
If you lead a business with 50–500 employees and want to make smarter people decisions, avoid common pitfalls, and build a team capable of scaling, this episode is packed with clear, no-nonsense insights you can apply right away.
