Despite being both preventable and curable, cervical cancer (CC) claimed more than 350,000 lives globally in 2024. A significant contributor to this burden is the low uptake of CCS, especially in low- and middle-income countries such as India.

Our study identifies two major barriers to CCS adoption:

·       Limited awareness of screening options, and

·       Deep-rooted sociocultural stigma surrounding women’s health.

Our findings highlight the importance of aligning crediblespokespersons with context-specific message framing to overcome sociocultural barriers, hence, increase adoption. For India, such interventions could increase CCS adoption by 36.5%, enabling over 21 million additional women to undergo screening.

The podcast provides an accessible summary of these findings, highlighting both their academic significance and their real-world implications for public health.