In this conversation, Jeff Jenkins shares his journey through career and parenting, discussing the challenges of balancing a high-performance career with family life. He reflects on the lessons learned from imposter syndrome, the importance of presence in parenting, and the value of coaching kids' sports. Jeff emphasizes the need for personal growth, adaptability in career transitions, and the significance of cultural relevance in marketing. He offers valuable insights for future leaders on living with purpose and the importance of making one's own path in both career and parenting. Takeaways Imposter syndrome is common, but we are often better than we think. Balancing family and work requires setting boundaries and guardrails. Quality time with family is more important than quantity. Coaching kids sports can enhance leadership skills. Career transitions can be challenging but offer growth opportunities. Cultural relevance is crucial in modern marketing strategies. Finding your own lane helps avoid the trap of comparison. Presence in parenting is key to building strong relationships. It's important to give yourself grace and space when things go wrong. Traveling and exposing kids to different cultures builds adaptability.