Most agencies undervalue case studies — and we were guilty of the same mistake. In this episode, George Kapernaros and Mo break down why case studies are your trust currency, how they directly impact your sales cycle, and why every single client engagement should lead to a documented success story.
You’ll learn:
Why not publishing case studies is “the most insane mistake” an agency can make
How case studies lower the effort needed to close new clients
The simple before & after framework that makes case studies persuasive
How to structure contracts so you can actually publish your work
Why you should create multiple case studies per client, not just one
What to do if you’re starting out and don’t have results yet
Whether you’re an agency owner, freelancer, or consultant — this episode will show you how to leverage your wins into future growth.