How to Build a Media-Driven Brand in 2025! CEOAFTERDARK with John Roman

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CEOAFTERDARK

George Kapernaros

41 episodes

1 month ago

Ever wonder what drives a CEO when nobody's watching? Every Thursday, tune into the CEOAFTERDARK podcast to hear a raw conversation with a hyper-successful business owner. Your host, George Kapernaros, is the CEO of YOCTO, a leading e-commerce CRM agency. Now, he's focused on getting to know these leaders as real people. We're talking about the ups and downs they don't usually share. You'll hear about their personal challenges, their big wins, and everything in between. It's not just about their successes, but also the tough times and what keeps them going. This podcast is perfect for anyone curious about what it takes to run a successful online business. Whether you're dreaming of starting your own company, already running one, or just love a good success story, these chats are for you. So, grab your headphones and join us on CEOAFTERDARK. It's where the real stories of e-commerce leaders come to light – the stuff they only talk about after hours.

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How to Build a Media-Driven Brand in 2025! CEOAFTERDARK with John Roman

CEOAFTERDARK

42 minutes

5 months ago

How to Build a Media-Driven Brand in 2025! CEOAFTERDARK with John Roman

In this episode of CEOAFTERDARK, host George Kapernaros sits down with John Roman, the mastermind behind BattlBox, the outdoor subscription brand that became a media machine. John shares how he:

Scaled BattlBox into a DTC powerhouse
Sold it (at peak market conditions)
Built a Netflix show around the brand
Created a content engine where 60% of revenue comes from organic

From leveraging YouTube reviews in 2015 before influencer seeding was even a term, to scaling a full-time creator team and managing post-exit pitfalls—John breaks down what it really takes to build community, turn creators into cashflow, and why content is the real moat in DTC today.

Whether you’re a brand founder, marketer, or creator—this episode is a masterclass in strategic content and brand building.