How Blake Imperl Built a Personal Brand & Scaled D2C SaaS Through Community & Content

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CEOAFTERDARK

George Kapernaros

41 episodes

1 month ago

Ever wonder what drives a CEO when nobody's watching? Every Thursday, tune into the CEOAFTERDARK podcast to hear a raw conversation with a hyper-successful business owner. Your host, George Kapernaros, is the CEO of YOCTO, a leading e-commerce CRM agency. Now, he's focused on getting to know these leaders as real people. We're talking about the ups and downs they don't usually share. You'll hear about their personal challenges, their big wins, and everything in between. It's not just about their successes, but also the tough times and what keeps them going. This podcast is perfect for anyone curious about what it takes to run a successful online business. Whether you're dreaming of starting your own company, already running one, or just love a good success story, these chats are for you. So, grab your headphones and join us on CEOAFTERDARK. It's where the real stories of e-commerce leaders come to light – the stuff they only talk about after hours.

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How Blake Imperl Built a Personal Brand & Scaled D2C SaaS Through Community & Content

CEOAFTERDARK

36 minutes

4 months ago

How Blake Imperl Built a Personal Brand & Scaled D2C SaaS Through Community & Content

In this episode of CEOAFTERDARK, George Kapernaros sits down with Blake Imperl – Head of Marketing at Digio and a true D2C SaaS insider. From his early days at Attentive and Wonderment to now driving growth at Digio, Blake has mastered the art of blending tactical marketing, authentic community-building, and personal brand development.

We dive deep into:

How to build a powerful content-driven go-to-market engine

The underrated power of personal branding in B2B SaaS

Building communities before product-market fit

How Digio helps 2,000+ DTC brands turn zero- and first-party data into real personalization

Why most SaaS brands fail at content – and how to fix it

How to plug into the ecosystem fast as a new brand

This episode is packed with practical advice, real-world frameworks, and a candid look into how Blake's personal brand opened career doors – and built massive company equity along the way.