Hello, everyone. Welcome back to CEO Secrets. I’m super excited to introduce our guest for today. He is an entrepreneur, a marketing genius, and the Co-Founder and CEO of DemandJump. Let's welcome, Christopher Day.
Over the last 30 years, Christopher Day has become part of the founding team of nine different businesses. One of the major things he learned from his experience is that throughout all those businesses, the marketing aspect has remained a black hole. Companies would invest in marketing but the results are difficult to measure that’s why marketers never really know if it’s working or not.
Christopher made it his mission to solve this pain point in a unique, elegant, new way. This led him to start DemandJump in 2015. DemandJump’s Customer Behavior and Marketing Attribution Platform has revolutionized how businesses see if their marketing strategies are actually driving pipeline and creating revenue. The platform then uses the data to help these companies align their content, become more relevant, and create the next plan of action across all marketing channels.
Let us hear from Christopher as he shares his marketing insights and how DemandJump was able to achieve 1,200% growth year over year and land a spot on the most prestigious ranking of the country’s fastest-growing private companies.
Top Takeaways:
03:37 What is the marketing secret to drive brand awareness
04:48 How the DemandJump platform works
14:51 Christopher’s advice to anyone who’s looking into venture capital funding
16:45 How to get a Fortune 250 company to work with a startup
19:34 How their company deals with offers of acquisition
22:10 How does a small local company compete with well-funded large enterprises
23:15 Why content is 100x more important than it used to be.
23:23 How to structure your content so you can win every time
23:55 The 2 hyper-competitive keywords that DemandJump ranks well for
28:32 What should a marketing department look like from a role’s perspective?
34:04 The percentage of all web pages and blogs that actually get seen
36:44 The healthy budget to allocate to content creation
44:33 The value of having a creative person in your marketing team
50:38 What are the top tools from a technology perspective that marketing leaders should be using?
54:20 Why businesses should focus on aligning their content and becoming relevant to our market
To know more about DemandJump, visit their website www.demandjump.com
Christopher Day's LinkedIn: https://www.linkedin.com/in/christopherday2/