Hello everyone and welcome back to CEO Secrets. Our special guest for today was listed as part of the 100 Most Intriguing Entrepreneurs by Goldman Sachs in 2015, became one of the Rising stars: 90 healthcare leaders under 40 in 2018, and belonged to the Top 40 under 40 Leaders in Minority Health in 2020. His company, a leading provider of innovative healthwear, achieved 14,000% growth over the past 36 months and this has secured them the 20th spot on the top 500 fastest growing companies in the country. Let’s welcome to the show, the Founder and CEO at Care + Wear, Chaitenya (Chat) Razdan.
Prior to starting Care + Wear, Chat Razdan was an investment banker at Goldman and Sachs and a strategy consultant at Kearney. While his professional background is not directly related to healthcare, it was his experience with having loved ones who were diagnosed with cancer and were told to wear socks over their PICC lines that led him to recognize the growing need to bring innovation and design to the healthcare industry.
In 2014, Chat decided to build a company that will provide healthwear that is focused on creating positive and effective healing experiences for patients everywhere. Today, Chat has worked in partnership with leading hospitals, patients, and clinicians to create Care+Wear’s clothing and accessories. The company has also collaborated with sports leagues, brands, schools, and foundations such as MLB, the NBA, Oscar de la Renta, Parsons School of Design, March of Dimes, American Cancer Society, and Stand Up 2 Cancer.
Chat wanted to make sure to get the right people in the room with him to design and develop all of their products.
Let us hear from Chat as he shares his journey on how he started his business and how he helped it grow its revenue by 14,000% in just 3 years.
Top Takeaways:
01:08 How Care + Wear came about
03:59 The 3 P’s to success
09:11 What Care + Wear does on the marketing side to increase sales exponentially
12:33 Chat’s absolute marketing tactic must-have
14:55 A good marketing strategy to spend money on
16:30 What does the value checklist look like for Care + Wear
21:56 Chat’s insight on influencer marketing
23:11 Tactical things Chat would’ve changed in their early year to grow even faster
30:08 Chat’s biggest failure and what he learned from it
To get in touch with Chat Razdan, go to:
Email: wecare@careandwear.com
LinkedIn: ChaitenyaRazdan