The other day, as a guest on a podcast, I received an unexpected question: is social media dead as a customer acquisition channel for business?

It got me thinking about how important this question is today with everything moving online since Covid.

Since Covid, life and the way we conduct business is forever changed. Online is our way of moving forward. If your company is not online, it doesn't exist.

So, let’s talk about Digital marketing as a whole. We can divide digital marketing into two large segments:

- Paid media, i.e. advertisement budget you spend on Google, Facebook and any other type of paid marketing services, and

- Social media, i.e. Facebook Page, Instagram, TikTok and other platforms.

Anyone interested in your company will first go to your website, and then they will check your company's social media channels. The content and followers you have will likely influence the decision of a prospective client and whether they will purchase your product or service.

Every piece of content you upload onto social media, and every follower you have - look at them as assets you are placing in your company’s bank account.

When you invest in your assets with care and attention, you are more likely to succeed. Topping social media assets consistently makes a strong, healthy account, which in turn builds a strong and healthy business.

If you have any questions on how Nanos can help you plan your marketing success or any comments, write me an email at ask.sasha@nanos.ai