Episode #050 - Let me introduce you to today’s guest on CEO Journals, Bob Sager.
Most businesses aren’t as profitable as they could be. For many, sluggish sales, price competition or both are the norm. Many businesses earn smaller margins than they should because consumers don’t perceive them as uniquely valuable.
There’s an old saying: ‘If you keep doing what you’ve been doing, you’ll keep getting what you’ve been getting.’
This is where Bob Steps in. With Over 30 years’ experience in sales, training and entrepreneurship with a mastery of the psychology, sociology and biology of human decision making he is adept at using creative thinking methods to convert this knowledge and experience into exceptional strategies that cause customers to perceive superior value.
Best of all, the strategies he advises are easy to implement. Like hinges on a door, they are little things that add huge perceived customer value – and swing buying decisions!
Competitors will copy what you’re doing that works, so continuous innovation is a must! And to innovate you must be creative. You may disagree with me, however, everyone is a creative thinker and Bob and I are going to prove this to you in today’s episode.
I hope you enjoy this episode of CEO Journals.
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Connect with Bob on LinkedIn: https://www.linkedin.com/in/bobsager/
Be sure to check out Spearpoint Solutions: https://spearpointonline.com/
Follow me on Instagram: @CEOJOURNALS / @THEMARKETINGETHAN
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