
Google just dropped a major update that changes the game for how ranking data is collected, and dental practices will feel the impact. In this special edition of CEO Chairside, Dr. Greg Grillo breaks down why Google quietly shut down a key tool that SEO platforms (and even ChatGPT) used to pull ranking results, and how this ripple effect could disrupt your marketing insights.
More importantly, Dr. Greg shares what this move tells us about Google’s strategy, the future of AI in search, and how practice owners can protect their visibility online. Whether you’re running ads, tracking SEO performance, or relying on agencies, this update is a wake-up call to rethink your digital strategy.
You’ll learn:
What exactly changed in September, and why it matters
How this affects dental SEO tracking tools and agencies
Google’s bigger play against AI and what it means for your practice
Practical steps you can take right now to stay ahead
Don’t miss this timely conversation; it could shape how you approach online growth in the months ahead.