Corporate dentistry isn’t evil, but it’s changing the game faster than most private practices realize. In this no-holds-barred episode, Dr. Greg Grillo sounds the alarm on how DSOs are reshaping patient expectations, marketing strategies, and the business model of modern dentistry.
From centralized call centers to billion-dollar private equity backing, DSOs are rewriting the rules, and too many independents are still playing by the old playbook. Greg unpacks the data behind the DSO wave, shares real stories from the field, and lays out what independent dentists must do now to stay relevant and profitable.
This isn’t fear-mongering; it’s a wake-up call for every dentist who wants to protect their autonomy, evolve their systems, and compete with confidence in a corporate-driven market.
Key Takeaways:
The real reason DSOs are winning (and it’s not clinical quality)
Why patient expectations are shifting faster than most realize
How to build systems, marketing, and leadership that scale — even as a solo or small group practice
Why authenticity and agility are the independent dentist’s greatest competitive advantage