In this episode of the Centre for Innovation in Education podcast, host Rob Lindsay is joined by Claire Ellison, Ruby Jenkins (Senior Content Designer), and Chris Hine (Digital Analyst) to discuss the creation of generative AI marketing guidelines at the University of Liverpool.

Together, the team reflects on a collaborative and research-led project that explored how marketing and communications staff at the university are currently using generative AI, how they feel about its use, and how best to guide its responsible and effective adoption. From focus groups and surveys to thought-provoking conversations about accountability and transparency, the project has led to the development of a set of practical, people-centred guidelines.

You’ll hear insights into:

• Why the project was anything but boring.

• The importance of human oversight in AI-assisted content creation.

• How students, staff, and stakeholders helped shape the final outputs.

Whether you're curious about how generative AI is reshaping digital content workflows or looking to create your own responsible use frameworks, this conversation offers a compelling behind-the-scenes look at what it means to use AI thoughtfully in a university context.

Please contact CIE@liverpool.ac.uk if you would like a full transcript.