Our conversation with Lisa Sloane, founder and CEO of More Inclusive Healthcare, and Tamara Migut, Director of Quality Improvement at Health Alliance Medical Plans, provides a rich opportunity to look at how collecting data on race, gender, sexual orientation and ethnicity pose unique challenges for health systems and how to craft a strategy that supports staff adoption and patient engagement. As an innovator and entrepreneur, Lisa Sloane shares her experience with working in partnership with different health systems to support their efforts to collect patient data. Tamara is responsible for the Health Alliance Medical Plans Quality Improvement Initiative, focusing on meeting new reporting requirements from the National Committee for Quality Assurance that links health inequities with HEDIS measures and outcomes.