John Busbee, a member of Xerion’s leadership team, talks about the long and winding road of building a cleantech company; sharing candid reflections on overcoming technical setbacks, refining their product offering, and maintaining belief through moments of doubt.
As we map Xerion’s evolution—from early R&D struggles to pioneering sustainable battery materials—John’s authentic account highlights the resilience required to be successful in energy storage innovation.
Topics covered include:
How Xerion faced and overcame technical and strategic obstacles
Adjustments, pivots, and product-market alignment in battery materials
Leadership in innovation: communicating vision under pressure and mentoring through uncertainty
Company evolution: lessons learned as Xerion scaled from lab research to commercial readiness
Balancing persistence and adaptability in entrepreneurial leadership
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