CEIBS provides China knowledge within a global context. Our CEIBS Master Class podcast features insights from renowned CEOs & experts on business and economics who have headlined our popular Master Class lecture series. New episodes are released on iTunes Podcast, Stitcher and Blogger. Find the video version on iTunes and Blogger.
Headquartered at its largest campus in Shanghai, China Europe International Business School (CEIBS) is mainland China's leading business school, with three programmes globally ranked by the Financial Times.
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CEIBS provides China knowledge within a global context. Our CEIBS Master Class podcast features insights from renowned CEOs & experts on business and economics who have headlined our popular Master Class lecture series. New episodes are released on iTunes Podcast, Stitcher and Blogger. Find the video version on iTunes and Blogger.
Headquartered at its largest campus in Shanghai, China Europe International Business School (CEIBS) is mainland China's leading business school, with three programmes globally ranked by the Financial Times.
Michaela Merk, Associate Professor of Luxury Marketing, Retail and Digital Management at University Paris Dauphine, says prestige brands hoping to successfully adapt to – and even thrive in – today’s digital world need to remember that it all comes down to people. “Growing digitalisation drives, and needs, growing humanisation,” said the author of Luxury Sales Management, Winning over the Strategies of your Brand Ambassadors. This means transforming sales teams, already in traditional bricks and mortar stores, into brand ambassadors.
CEIBS Master Class
CEIBS provides China knowledge within a global context. Our CEIBS Master Class podcast features insights from renowned CEOs & experts on business and economics who have headlined our popular Master Class lecture series. New episodes are released on iTunes Podcast, Stitcher and Blogger. Find the video version on iTunes and Blogger.
Headquartered at its largest campus in Shanghai, China Europe International Business School (CEIBS) is mainland China's leading business school, with three programmes globally ranked by the Financial Times.
