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CEIBS Master Class
CEIBS Marcom
18 episodes
3 months ago
CEIBS provides China knowledge within a global context. Our CEIBS Master Class podcast features insights from renowned CEOs & experts on business and economics who have headlined our popular Master Class lecture series. New episodes are released on iTunes Podcast, Stitcher and Blogger. Find the video version on iTunes and Blogger. Headquartered at its largest campus in Shanghai, China Europe International Business School (CEIBS) is mainland China's leading business school, with three programmes globally ranked by the Financial Times.
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Business
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All content for CEIBS Master Class is the property of CEIBS Marcom and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
CEIBS provides China knowledge within a global context. Our CEIBS Master Class podcast features insights from renowned CEOs & experts on business and economics who have headlined our popular Master Class lecture series. New episodes are released on iTunes Podcast, Stitcher and Blogger. Find the video version on iTunes and Blogger. Headquartered at its largest campus in Shanghai, China Europe International Business School (CEIBS) is mainland China's leading business school, with three programmes globally ranked by the Financial Times.
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Business
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Can Niche Brands Become Big Luxury Brands?
CEIBS Master Class
9 years ago
Can Niche Brands Become Big Luxury Brands?
Andrew Wu, LVMH Group President for Greater China, gives his personal insights on whether small or niche brands can achieve big brand status. He also talks about how to stay on top of the luxury industry once you get there.
CEIBS Master Class
CEIBS provides China knowledge within a global context. Our CEIBS Master Class podcast features insights from renowned CEOs & experts on business and economics who have headlined our popular Master Class lecture series. New episodes are released on iTunes Podcast, Stitcher and Blogger. Find the video version on iTunes and Blogger. Headquartered at its largest campus in Shanghai, China Europe International Business School (CEIBS) is mainland China's leading business school, with three programmes globally ranked by the Financial Times.