DescriptionDESIGN:ED presents a conversation with Jonathan Mallie of Populous as he discusses the evolution of stadium and entertainment venue design, emphasizing the shift from purely functional spaces to immersive, memory-driven experiences. The discussion highlights how modern stadiums integrate technology, branding, and user-centric design to enhance engagement, referencing projects like the Buffalo Bills’ new stadium and the Barclays Center renovations. Jonathan, soon to be Managing Director of the Americas at Populous, reflects on the firm’s growth, the importance of community and storytelling in architecture, and the continued demand for innovative event spaces. The conversation also touches on personal career insights, leadership philosophies, and the future direction of Populous in the evolving entertainment industry.Learning Objectives* Analyze the evolution of stadium and entertainment venue design, focusing on user experience, branding, and technological integration.* Evaluate the role of architecture in shaping community engagement and fan experiences within sports and entertainment venues.* Identify key considerations in designing multipurpose venues that accommodate diverse events, from sports to concerts and large-scale gatherings.* Examine leadership strategies and best practices for managing large-scale architectural projects, fostering collaboration, and driving innovation in the industry. Credits: 1.0 AIA LU/ElectiveSpeaker: Jonathan Mallie