In this podcast, our host interviews architectural photographer Joe Fletcher. Learn about Fletcher’s journey from art school in London, where he transitioned from painting to photography, to his niche in architectural photography. Fletcher shares insights on the influence of his painting background, his aesthetic preferences, and the importance of light in capturing architectural essence. He also talks about the impact of technology and social media on the industry, noting both the democratization and the challenges it brings to the art form. The conversation highlights the collaborative relationship between architects and photographers, emphasizing how Fletcher’s work contributes significantly to architectural storytelling and firm branding.Learning Objectives:* Understand the role of aesthetic principles in architectural photography* Examine the impact of light on architectural photography* Identify key elements of successful client relationships in creative fields* Evaluate the influence of technology and social media on photography and design marketing Credits: 1.0 AIA LU/ElectiveSpeaker: Joe Fletcher