When the success of your organization depends on global delivery within a window of just 24 hours, it’s imperative for your logistics and delivery systems to be flawless. Add to that a strict focus on delighting the customers using processes that rely heavily on outsourcing and you can see just what a challenge it would be. Wait a minute! There’s also that whole “deliver significant shareholder value and growth, year after year” thing. Daunting? Yes. But not for Santa, Inc. How does the company do it? That’s what I look at in this podcast episode, using one of the great tools available to understand products, businesses, and other opportunities: the Business Model Canvas. A while back, I played around an applied the BMC to a holiday-season centric subject. Find the shownotes as well as the actual Santa Inc. BMC at http://ccworld.ca/3. My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.