Go beyond PLG and focus on the Customer Journey

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CC:World

Gérard Métrailler

14 episodes

2 days ago

C-Level leader thoughts on strategy, products, management, marketing, M&A, and more. The views and comments expressed in my podcast are my own and do not necessarily represent my past, current & future employers' positions, opinions, products, or strategies.

Management

Business

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Management

Business

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Go beyond PLG and focus on the Customer Journey

CC:World

13 minutes 13 seconds

2 years ago

Go beyond PLG and focus on the Customer Journey

In this podcast episode, I look at why it isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth. It’s all the above simultaneously. It’s about Customer-Led Growth. It’s about delivering an end-to-end experience at every touchpoint of the customer life cycle that feels like one, delighting the user at every step.

This episode is also available in written form, and includes a graphical representation of the Customer Journey "Game of Life" and the Product "Ferris Wheel".

My name is Gérard Métrailler, and CC:World is my podcast where I’ll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.