Getting the pricing right is harder than it seems

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CC:World

Gérard Métrailler

14 episodes

2 days ago

C-Level leader thoughts on strategy, products, management, marketing, M&A, and more. The views and comments expressed in my podcast are my own and do not necessarily represent my past, current & future employers' positions, opinions, products, or strategies.

Management

Business

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Management

Business

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Getting the pricing right is harder than it seems

CC:World

10 minutes 30 seconds

4 years ago

Getting the pricing right is harder than it seems

Setting pricing seems easy. You understand the value you provide to your users and how much they are willing to pay. Armed with that information, you set the price. But if you sell in more than one country or through partners, you very quickly add a whole new level of complexity that makes the whole exercise, well, fun.

My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.