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CC:World
Gérard Métrailler
14 episodes
23 hours ago
C-Level leader thoughts on strategy, products, management, marketing, M&A, and more. The views and comments expressed in my podcast are my own and do not necessarily represent my past, current & future employers' positions, opinions, products, or strategies.
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Management
Business
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All content for CC:World is the property of Gérard Métrailler and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
C-Level leader thoughts on strategy, products, management, marketing, M&A, and more. The views and comments expressed in my podcast are my own and do not necessarily represent my past, current & future employers' positions, opinions, products, or strategies.
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Management
Business
Episodes (14/14)
CC:World
Generative AI: Your Strategic Partner or Sneaky Cognitive Trap?

Generative AI can supercharge productivity, spark creativity, and even free up your calendar—but it can also lead you into some unexpected cognitive traps. In this episode, I dive into how business leaders can harness the power of AI while avoiding the pitfalls of blind trust, content overload, and strategic overreach.


From the myth of the “Expert Beginner” to the ethical dilemmas of Agentic AI, this episode will help you strike the right balance between innovation and judgment, because leadership still needs a human touch.

Thanks for listening! 🤖💡 Read the written companion to this episode: m8r.me/ai-business


About Me

My name is Gérard Métrailler, and CC:World is my podcast where I share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more.


🎙️ Subscribe, share, and leave a message here: ⁠ccworld.ca/podcast⁠

Disclaimer: The views and comments expressed in this podcast are my own and do not necessarily represent my past, current, or future employers’ positions, opinions, products, or strategies.

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3 months ago
8 minutes 46 seconds

CC:World
A look at the systems thinking mindset

Are You Leading or Just Reacting? The Systems Thinking Mindset

Most leaders don’t realize they’re stuck in a cycle of reacting to problems instead of solving them at the source. In this episode, we explore Systems Thinking—the mindset that helps leaders break silos, anticipate ripple effects, and make smarter long-term decisions. From the great toilet paper shortage of 2020 🧻 to business strategies that backfire, we’ll dive into why understanding the bigger picture is the key to effective leadership.

Thanks for listening! 🚀📖 Read the written companion to this episode: ccworld.ca/systems


About Me

My name is Gérard Métrailler, and CC:World is my podcast where I share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more.


🎙️ Subscribe, share, and leave a message here: ccworld.ca/podcast

DisclaimerThe views and comments expressed in this podcast are my own and do not necessarily represent my past, current, or future employers’ positions, opinions, products, or strategies.

Show more...
8 months ago
8 minutes 23 seconds

CC:World
Go beyond PLG and focus on the Customer Journey

In this podcast episode, I look at why it isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth. It’s all the above simultaneously. It’s about Customer-Led Growth. It’s about delivering an end-to-end experience at every touchpoint of the customer life cycle that feels like one, delighting the user at every step.

This episode is also available in written form, and includes a graphical representation of the Customer Journey "Game of Life" and the Product "Ferris Wheel".

My name is Gérard Métrailler, and CC:World is my podcast where I’ll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.

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2 years ago
13 minutes 13 seconds

CC:World
Leveraging Lean Startup in established organizations

In this podcast episode, I look at how established organizations can leverage the lean startup methodology to drive velocity through simplicity. I also experiment with the format, providing you with a chance to participate and go through the framework described yourself.

This episode has a related blog post that will provide you with the framework in written form.

My name is Gérard Métrailler, and CC:World is my podcast where I’ll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.

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3 years ago
14 minutes 6 seconds

CC:World
V1 innovation within a V+1 organization

In this podcast episode, I look at how a mature organization can be successful at disruptive innovation when everything they do is focused on incremental product improvements.

This episode is based on a corresponding blog post I wrote a few weeks ago.

My name is Gérard Métrailler, and CC:World is my podcast where I’ll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.

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3 years ago
16 minutes 14 seconds

CC:World
Where in the org is Product Marketing?

In this podcast episode, I look at a question related to org-chart structure have gotten multiple times over the years: Where in the org is Product Marketing?

This episode is based on a corresponding blog post I wrote a few weeks ago.

My name is Gérard Métrailler, and CC:World is my podcast where I’ll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.

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3 years ago
8 minutes 51 seconds

CC:World
Freedom and Responsibility

This podcast episode (http://ccworld.ca/8) is by a Guest speaker, Marielle Métrailler and she looks at the relationship between freedom and responsibility.

My wife Marielle is a Leadership and Life-Balance Coach. She founded Clarivia in 2016 with the clear vision of enabling people to achieve their full potential, one conversation at a time. She has worked throughout Europe and North America, applying her skill-set to industries as varied as luxury goods and biotech, as well as to pharmaceutical advocacy organizations. Marielle combines proven methodologies with her strong natural aptitudes: listening, empowering, guiding, facilitating, and change management. With care and precision, she enables individuals and groups to achieve their best and to meet and surpass their personal and professional goals.

This episode is based on the article Marielle published recently on Linkedin.

My name is Gérard Métrailler, and CC:World is my podcast where I’ll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/ to subscribe, share, and leave a message.

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3 years ago
9 minutes 8 seconds

CC:World
Passion and care - Business lessons from the top chefs
In this podcast episode, I look at lessons that businesses can learn from the top chefs and how they can drive true differentiation and customer delight through deep focus and care at every step of the way. Find out more details at http://ccworld.ca/5 My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.
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4 years ago
11 minutes 24 seconds

CC:World
Business Lessons from the Aviation World

In the aviation world, safety is given a lot of attention—and rightfully so. Redundancy and checklists are everywhere and there is very strict regulation where everything is codified. As importantly, there are aviation-related organizations whose main focus is on learning from past mistakes. The business world could certainly learn a thing or two from the aviation industry. http://ccworld.ca/5

My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.

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4 years ago
11 minutes 29 seconds

CC:World
Getting the pricing right is harder than it seems

Setting pricing seems easy. You understand the value you provide to your users and how much they are willing to pay. Armed with that information, you set the price. But if you sell in more than one country or through partners, you very quickly add a whole new level of complexity that makes the whole exercise, well, fun.

My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.

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4 years ago
10 minutes 30 seconds

CC:World
Santa, Inc. – The amazing business model of a reindeer pilot
When the success of your organization depends on global delivery within a window of just 24 hours, it’s imperative for your logistics and delivery systems to be flawless. Add to that a strict focus on delighting the customers using processes that rely heavily on outsourcing and you can see just what a challenge it would be. Wait a minute! There’s also that whole “deliver significant shareholder value and growth, year after year” thing. Daunting? Yes. But not for Santa, Inc. How does the company do it? That’s what I look at in this podcast episode, using one of the great tools available to understand products, businesses, and other opportunities: the Business Model Canvas. A while back, I played around an applied the BMC to a holiday-season centric subject. Find the shownotes as well as the actual Santa Inc. BMC at http://ccworld.ca/3. My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.
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4 years ago
13 minutes 15 seconds

CC:World
It’s not your opinion, it’s your expertise that matters

In this episode, I look at the difference between opinions and expertise, how to build expertise, and why expertise is so important. And remember: don't be afraid of admitting that you don't know and that you are going to find out. While I am no expert at podcasting, this CC:World podcast is a way for me to learn and find out for example, reason why I am experimenting with different styles. Let me know what you think.

My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.

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4 years ago
13 minutes 56 seconds

CC:World
What is "Customer Delight"?
“Customer delight” is about putting a smile on someone’s face after they’ve used your product. It’s about putting the elements in place that will create an emotional link between the user and the product. It requires not only a clear understanding of why but also relentless attention to detail at every touch point—a “crafted with care” mentality. My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.
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4 years ago
10 minutes 59 seconds

CC:World
Introducing the CC:World podcast

Welcome to CC:World, my first podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over http://ccworld.ca/podcast/ to subscribe, share, and leave a message.

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5 years ago
2 minutes 18 seconds

CC:World
C-Level leader thoughts on strategy, products, management, marketing, M&A, and more. The views and comments expressed in my podcast are my own and do not necessarily represent my past, current & future employers' positions, opinions, products, or strategies.