Caught Offside is the podcast that brings the convergence of Sport, Media and Entertainment to life.
In this series we discuss fans, followers, fandoms and consumers, and how to transform "monetisation" from a dirty word into a critical initiative that puts fans at the heart of it.
Join host Neil Joyce as he dives deeper into why taking control of these relationships is critical for sustainable growth and in some cases, survival. Featuring guest speakers from global football clubs, leading entertainment companies and financial and data experts.
Whether you're a sports industry professional, a data enthusiast, or just curious about the intersection of sports and business, listen and subscribe to gain valuable insights from our credible, yet lighthearted thought leaders.
Hosted on Acast. See acast.com/privacy for more information.
Caught Offside is the podcast that brings the convergence of Sport, Media and Entertainment to life.
In this series we discuss fans, followers, fandoms and consumers, and how to transform "monetisation" from a dirty word into a critical initiative that puts fans at the heart of it.
Join host Neil Joyce as he dives deeper into why taking control of these relationships is critical for sustainable growth and in some cases, survival. Featuring guest speakers from global football clubs, leading entertainment companies and financial and data experts.
Whether you're a sports industry professional, a data enthusiast, or just curious about the intersection of sports and business, listen and subscribe to gain valuable insights from our credible, yet lighthearted thought leaders.
Hosted on Acast. See acast.com/privacy for more information.
On today’s episode we dive into the world of Padel, one of the fastest-growing sports, fueled by celebrity-backed investments from icons like Rafa Nadal and Eva Longoria. In this episode, we unravel the exciting trajectory of Padel with insights from Tim Godfrey, Strategic Advisor at The Hexagon Cup.
Tim shares a unique perspective on the future of Padel, delving into the inherent challenges that disruptive sports encounter in contrast to traditional ones, along with the huge opportunity for them to both leapfrog and compliment those sports. Discover how The Hexagon Cup strategically aims to expand its audience base, specifically targeting Gen Z, while innovating to transform Padel into an engaging, commercialised and widely embraced sport.
Drawing from his rich experience across Formula E, SailGP, and the Professional Triathletes Organisation (PTO), Tim deciphers the intricacies of media rights and sponsorship within disruptor sports, breaking down the key returns that sponsors seek and the pivotal role data plays in shaping the success of these ventures, along with a strong focus on a DTC model as it matures.
Hosted on Acast. See acast.com/privacy for more information.