Beefmasters - America’s Best Kept Secret with Lauren and Alyssa Lyssy on: Apple Podcasts | Spotify | Stitcher | Google Podcasts   Let’s talk production! Marketing tips, sale format, photo editing, let’s face it, there’s a lot to learn. If you want to be the first to receive all this and more, join our - - -> Weekly Email. We want to help your operation be the best that it can be!   “There are a  lot of benefits to the Beefmaster breed, regardless of which sector you may be in in the cattle industry. The breed is still so young, we’re kind of like the best kept secret of the American world.” Alyssa Lyssy   Two of our marketing clients met with us while in San Antonio a few weeks ago and we were so excited for the chance to discuss all things production sales. Lauren and Alyssa Lyssy, of Lyssy Beefmasters, take us through their production sale journey and get real about what’s behind their breed that is taking the industry by force.   In this episode we cover:  The difference and value between in person sales, and online sales (15:10) The benefits that the Beefmaster breed is providing the industry (5:30) How consistency has paid off for the Lyssys. Both in marketing and herd development (31:32)   Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.   Resources & Links:  Check out our Guest Check out lyssybeefmasters.com Follow along with them on Instagram @lyssybeefmaster Check out all things Cattleman U below!  Use code PODCAST when you fill out your She's a Hand Ranch Camp application Use code GRAZE when you sign up for Our Weekend on the Road Become a member of the Collective  Browse our Online Store View and subscribe to our new Video Podcast Channel Follow us on Instagram, @cattlemanu and on Facebook Find out more about KRose Company below! Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook   Looking for more episodes like this one?  Check out our website for more of what you love!   Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.