Beef, Brutal Truths, and Saving Rural America with Bryan Mussard on: Apple Podcasts | Spotify | Stitcher | Google Podcasts   Are you ready to get real about the ranching industry? Join our - - -> Weekly Email. Get industry insights, early access to event discounts, and ranch ready tools delivered straight to your inbox.   “We have so much work to do. Consumers still don’t understand our product.” — Karoline This episode doesn’t sugarcoat anything. Karoline welcomes true cattleman Bryan Mussard to the show, who gets raw about what’s really happening in the beef industry — from the flawed market system to the ripple effects of misinformation about meat and health. Bryan breaks down the harsh realities ranchers face, what seedstock producers should be doing, and why failing to understand the whole supply chain is hurting us all.    In this episode we cover:  How false narratives about saturated fat gutted an entire industry The truth about meatpackers, margins, and who's left out Why ranchers need to get serious about genetics and data Country of origin, tariffs, and the real EID debate Love what you hear? Support the show! Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.   Resources & Links:  Follow along with Reminisce Angus on instagram @reminisce_angus and on Facebook Check out Bryan on Instagram Check out all things Cattleman U below!  Use code PODCAST when filling out your She's a Hand Ranch Camp application Uplevel your direct to consumer business with our Free Web Platform Guide Discover the grants and loans available with our Free Business Guide Browse our Online Store View and subscribe to our new Video Podcast Channel Follow us on Instagram, @cattlemanu and on Facebook Find out more about KRose Company below! Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook Download our Free 7 Page Guide to improve your marketing strategies   Looking for more episodes like this one?  Check out our website for more of what you love!   Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.