Today’s episode features Jose Pulido, professional evangelization coach and founder of At The Service. He has coached at universities, Fortune 500 companies, and non-profits. He received an MBA from Yale University and spent over a decade practicing what he calls “ultra-difficult evangelization”.  We discuss how Jose effectively invented a new niche for “coaching” evangelization, the problem of poor execution of the “traditional methods” of evangelization,  the importance of practical, learnable skills, Jose’s novel approach of combining modern “behavioral economics” with the beautiful depth of scripture, and more.  By the end of this episode, you’ll have an idea of what it means to Talk Like Mary, Dream Like Saint Joseph, and Make Things New Like Jesus. --- To order powerful tools for evangelization for your family, friends, and parish, head to the Mary Foundation website at CatholiCity.com.