Mike Taylor is a data-driven, technical marketer with 10 years of experience and $50M managed across paid and organic channels. He's the author of Marketing Memetics, a book that aims to help marketers and founders reverse-engineer creativity to drive brand performance by fusing principles from evolutionary biology to marketing science.
He's the owner of Saxifrage, a growth experiment lab and consultancy where he works with select clients, he co-founded and helped build a 50-person agency, and is a marketing instructor for the LinkedIn Learning platform where over 250,000 people have taken his courses.
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Connect with Mike on LinkedIn: https://www.linkedin.com/in/mjt145/
Follow him on Twitter: https://twitter.com/hammer_mt
Check out Marketing Memetics: https://marketingmemetics.com/
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How do the best B2B brands stand out and win on brand? How do they create their own categories and dominate them? How did they build their strategic narratives? How did they build their content flywheels? Listen to the specific tactics and advice from founders and marketers from category winning brands. Hosted by Marti Sanchez, CEO of Influence Podium.
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