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Category Champions: How To Create A New B2B Category
Influence Podium
8 episodes
1 week ago
How do the best B2B brands stand out and win on brand? How do they create their own categories and dominate them? How did they build their strategic narratives? How did they build their content flywheels? Listen to the specific tactics and advice from founders and marketers from category winning brands. Hosted by Marti Sanchez, CEO of Influence Podium.
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Marketing
Business
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All content for Category Champions: How To Create A New B2B Category is the property of Influence Podium and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
How do the best B2B brands stand out and win on brand? How do they create their own categories and dominate them? How did they build their strategic narratives? How did they build their content flywheels? Listen to the specific tactics and advice from founders and marketers from category winning brands. Hosted by Marti Sanchez, CEO of Influence Podium.
Show more...
Marketing
Business
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Mark Kilens, CEO and Co-founder of TACK | Episode 8 | Category Champions
Category Champions: How To Create A New B2B Category
19 minutes 36 seconds
2 years ago
Mark Kilens, CEO and Co-founder of TACK | Episode 8 | Category Champions

Mark Kilens is the CEO and Co-founder of TACK, a media and marketing firm helping businesses align and accelerate their go-to-market using People-first GTM strategies.


He previously was CMO of Airmeet, a leading virtual and hybrid event platform. He spearheaded Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing.


Before that, he was the VP of Content and Community at Drift where he led the brand, content, creative, and events teams. He oversaw Drift’s community, Drift Insider, which has 65,000+ members, and Drift’s FLASH, RevGrowth, and HYPERGROWTH events.


Prior to joining Drift, he served as VP of Marketing and founder of HubSpot Academy. As a former customer, Mark joined HubSpot in 2010 where he spent two years working with thousands of HubSpot customers to scale their inbound strategy.


From there, he went on to build HubSpot Academy from the ground up, and in doing so, educated and certified millions of people and helped grow HubSpot to more than $600 million in revenue.


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Connect with Mark on LinkedIn: https://www.linkedin.com/in/markkilens/

Follow him on Twitter: https://twitter.com/markkilens

Check out TACK: https://www.tackgtm.com/


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How do the best B2B brands stand out and win on brand? How do they create their own categories and dominate them? How did they build their strategic narratives? How did they build their content flywheels? Listen to the specific tactics and advice from founders and marketers from category-winning brands. Hosted by Marti Sanchez, CEO of Influence Podium.


Twitter: https://www.twitter.com/Marti__Sanchez

LinkedIn: https://www.linkedin.com/in/itsmartisanchez/

Category Champions: How To Create A New B2B Category
How do the best B2B brands stand out and win on brand? How do they create their own categories and dominate them? How did they build their strategic narratives? How did they build their content flywheels? Listen to the specific tactics and advice from founders and marketers from category winning brands. Hosted by Marti Sanchez, CEO of Influence Podium.