Kevin Maney, Strategic Advisor, Author of Play Bigger | Episode 7

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Category Champions: How To Create A New B2B Category

Influence Podium

8 episodes

5 days ago

How do the best B2B brands stand out and win on brand? How do they create their own categories and dominate them? How did they build their strategic narratives? How did they build their content flywheels? Listen to the specific tactics and advice from founders and marketers from category winning brands. Hosted by Marti Sanchez, CEO of Influence Podium.

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Kevin Maney, Strategic Advisor, Author of Play Bigger | Episode 7 | Category Champions

Category Champions: How To Create A New B2B Category

23 minutes 39 seconds

2 years ago

Kevin Maney, Strategic Advisor, Author of Play Bigger | Episode 7 | Category Champions

Kevin Maney is a bestselling author, award-winning columnist, and partner at Category Design Advisors (CDA).

His critically-acclaimed book, Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets, introduced business to the idea of category design and has sold more than 150,000 copies worldwide. As a founding partner of CDA, Maney has helped leadership teams at hundreds of companies all over the world focus their strategic thinking through category design.

Kevin's most recent book is Intended Consequences: How to Build Market-Leading Companies with Responsible Innovation, co-authored with Hemant Taneja, managing director of VC firm General Catalyst. Maney and Taneja also collaborated on UnHealthcare: A Manifesto for Health Assurance, out in 2021, and Unscaled: How AI and a New Generation of Upstarts Are Creating the Economy of the Future.

Kevin also co-wrote Making the World Work Better, which marked IBM’s centennial in 2001. More than 600,000 copies are in print in a dozen languages.

Kevin has been a contributor to Newsweek, Fortune, The Atlantic, Fast Company, CNN and ABC News, among other media outlets. He was a contributing editor at Conde Nast Portfolio during its brief run from 2007 to 2009. For 22 years, he was a columnist, editor and reporter at USA Today.

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Connect with Kevin on LinkedIn: https://www.linkedin.com/in/kevinmaney/

Follow him on Twitter: https://twitter.com/kmaney

Check out Kevin's website: https://kevinmaney.com/

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How do the best B2B brands stand out and win on brand? How do they create their own categories and dominate them? How did they build their strategic narratives? How did they build their content flywheels? Listen to the specific tactics and advice from founders and marketers from category-winning brands. Hosted by Marti Sanchez, CEO of Influence Podium.

Twitter: https://www.twitter.com/Marti__Sanchez

LinkedIn: https://www.linkedin.com/in/itsmartisanchez/