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Category Champions: How To Create A New B2B Category
Influence Podium
8 episodes
23 hours ago
How do the best B2B brands stand out and win on brand? How do they create their own categories and dominate them? How did they build their strategic narratives? How did they build their content flywheels? Listen to the specific tactics and advice from founders and marketers from category winning brands. Hosted by Marti Sanchez, CEO of Influence Podium.
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Marketing
Business
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All content for Category Champions: How To Create A New B2B Category is the property of Influence Podium and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
How do the best B2B brands stand out and win on brand? How do they create their own categories and dominate them? How did they build their strategic narratives? How did they build their content flywheels? Listen to the specific tactics and advice from founders and marketers from category winning brands. Hosted by Marti Sanchez, CEO of Influence Podium.
Show more...
Marketing
Business
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Ken Babcock, Co-Founder & CEO of Tango | Episode 3 | Category Champions
Category Champions: How To Create A New B2B Category
25 minutes 46 seconds
2 years ago
Ken Babcock, Co-Founder & CEO of Tango | Episode 3 | Category Champions

Ken Babcock is the Co-founder and CEO of Tango, a free-to-use Chrome Extension that automatically creates written, step-by-step how-to guides in real time without the need for video recording. Users complete their process in the browser while Tango transcribes actions, URLs, and screenshots. The resulting how-to guide can be easily pasted or exported to commonly used knowledge bases and learning management systems.


Tango believes everyone should feel empowered to be the best at what they do. That's why we've made it their mission to support individuals and teams on their path to success and make their lives easier along the way. They want to transform the world where work is easier to do, learning on the job is frictionless, knowledge sharing helps teams thrive, and no one is held back by a lack of know-how.


Ken and his co-founders Brian Shultz and Dan Giovacchini dropped out of Harvard Business School during the pandemic to start the company.


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Connect with Ken on LinkedIn: https://www.linkedin.com/in/kenbabcock/

Follow him on Twitter: https://twitter.com/bigredbabz

Check out Tango: https://www.tango.us/


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How do the best B2B brands stand out and win on brand? How do they create their own categories and dominate them? How did they build their strategic narratives? How did they build their content flywheels? Listen to the specific tactics and advice from founders and marketers from category winning brands. Hosted by Marti Sanchez, CEO of Influence Podium.


Twitter: https://www.twitter.com/Marti__Sanchez

LinkedIn: https://www.linkedin.com/in/itsmartisanchez/

Category Champions: How To Create A New B2B Category
How do the best B2B brands stand out and win on brand? How do they create their own categories and dominate them? How did they build their strategic narratives? How did they build their content flywheels? Listen to the specific tactics and advice from founders and marketers from category winning brands. Hosted by Marti Sanchez, CEO of Influence Podium.