Chris Savage, Co-Founder & CEO of Wistia | Episode 4

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Category Champions: How To Create A New B2B Category

Influence Podium

8 episodes

4 days ago

How do the best B2B brands stand out and win on brand? How do they create their own categories and dominate them? How did they build their strategic narratives? How did they build their content flywheels? Listen to the specific tactics and advice from founders and marketers from category winning brands. Hosted by Marti Sanchez, CEO of Influence Podium.

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Business

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Marketing

Business

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Chris Savage, Co-Founder & CEO of Wistia | Episode 4 | Category Champions

Category Champions: How To Create A New B2B Category

25 minutes

2 years ago

Chris Savage, Co-Founder & CEO of Wistia | Episode 4 | Category Champions

Chris Savage is the CEO and co-founder of Wistia, a leading video platform that enables business teams to harness the connective power of video.

Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos — all in one place. Wistia’s mission is to help every business thrive with video, so the platform is packed with features like video player customization, built-in accessibility options, seamless integrations, industry-leading analytics, lead generation tools, and more. Today, over 425,000 marketers around the world rely on Wistia to drive business growth with video.

After graduating from Brown University with a degree in Art-Semiotics, Chris and his co-founder, Brendan Schwartz, started Wistia in Brendan's living room in 2006. Wistia has since grown into a multi-million dollar business.

Before Wistia, Chris helped produce an Emmy Award-winning feature-length documentary and was named a Top Young Entrepreneur by BusinessWeek in 2009.

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Connect with Chris on LinkedIn: https://www.linkedin.com/in/cjsavage/

Follow him on Twitter: https://twitter.com/csavage

Check out Wistia: https://wistia.com/

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How do the best B2B brands stand out and win on brand? How do they create their own categories and dominate them? How did they build their strategic narratives? How did they build their content flywheels? Listen to the specific tactics and advice from founders and marketers from category-winning brands. Hosted by Marti Sanchez, CEO of Influence Podium.

Twitter: https://www.twitter.com/Marti__Sanchez

LinkedIn: https://www.linkedin.com/in/itsmartisanchez/