It is no longer enough for governments to measure GDP, they should finally use knowledge of sociology and psychology to figure out how to measure the quality of life. And a part of these metrics should be about the value of experiencing rather than possessing things. Together with James Wallman, the author of “Stuffocation” and “Time and how to spend it”, and a co-founder of the World Experience Organization, we dig into the topic of how to measure experiences, and how to use these metrics to provoke organizations around the world to be more experiential. We wonder if it’s possible to create an equivalent of a B-Corp certification and certification for experience and how it should differ with respect to the final solutions and culture. We also wonder how to capture the subjective assessment of experiences and turn it into a reliable guideline. And we dive into the meaning of boredom, the rabbit hole of creative work, and the idea of trying out our different selves.