Host Maria Tsennykh delves into the nuances of brand valuation with TSENU Global's very own Peter G. Wollmeringer. With over 30 years of experience in the field, Peter offers a wealth of insights into how to grow and evaluate the worth of a new company's brand. Together, they navigate through the intricacies of valuation methods—cost, royalty, and income approaches—and discuss strategies for maximizing brand value. Whether you’re a startup owner or an established business looking to enhance your brand's worth, this episode provides invaluable guidance on fostering growth and ensuring your brand's success. Tune in as they unravel the complexities of valuation and share practical advice on managing brand equity effectively. 00:00 Brand Valuation Methods Overview 03:41 Forward-Looking Company Performance Analysis 07:37 Apple's Revenue: Customers vs. Brand 12:11 Brand Value Beyond Revenue 14:35 Product Name Challenges & Marketability 18:41 Nike's Rise from Track to Mainstream 21:10 Sneaker Brand Expansion Strategy 25:56 Chrysler's Asset Evaluation in Bankruptcy 29:02 "Evaluating Global Business Presence" 30:57 Reviving Toys R Us Brand 33:51 Dynamic Economic Modelling Factors About Peter G. Wollmeringer: Peter is a Principal and the US Valuation Leader at TSENU Consulting with over 30 years of diverse business valuation experience. Over Peter’s career he has been a trusted advisor to large corporations, small companies, private equity, venture capital and legal counsel providing valuations of businesses, business assets and complex instruments in the context of financial reporting, tax, litigation over business disputes, bankruptcy, and distressed situations. About Maria Tsennykh: Maria Tsennykh, Ph.D., has more than 20 years of experience in valuation, forensics, litigation, investigations and audit, including services as an expert witness and 11 years at a Big Four Firm. In addition, having worked on two continents, she combines her economic, accounting, corporate finance, valuation and investigations backgrounds to advise clients in a variety of complex circumstances in the U.S. and internationally. Her experience includes damages analysis, assessment of corporate governance practices and internal controls, business and intangible assets valuation, and international arbitration advisory. She also regularly directs large-scale financial investigative assignments including forensic accounting investigations, financial fraud investigations, financial reporting investigations, white-collar crime investigations, corporate governance investigations and investigations involving the Foreign Corrupt Practices Act (FCPA). Connect with TSENU GLOBAL - www.TSENU.global